According to a 2015 blurb in the Pearisburg Register about vendors in the farmers market, "Ron Holdren has been doing ‘green’ long before ‘green’ was the cool thing to do. He, along with his wife, Lisa, built a greenhouse twenty-five years ago behind their convenience store, Ron’s Stop ‘N Shop in Pembroke. After closing the store in 2000, they have continued to expand their greenhouse and farm operation. Ron says that he was fortunate to be able to return to his roots by furthering his pursuit of farming. Based on the season, Holdren will provide a variety of fruits and vegetables to the community market including strawberries, peaches, cherries, apples, greens, Asian vegetables, herbs, sweet potatoes, pumpkins, winter and summer squash, beans, onions, okra, eggplants, more than 3 dozen different tomatoes, and 30 varieties of peppers. He also plans to sell homemade jams and jellies that his mother and brother make."